2011 Butterfly Kiss Pink Pinot Grigio

I don't have much to complain about in my life -- I have a career that I love, a sweet bachelorette pad, great friends, a loving family, and strong legs (the better to run marathons with, my dear).  But, I've just felt like such an emotional and mental wreck over the last week.  After my run on Saturday, I decided that I wanted ice cream because ice cream makes everything feel better.  The problem is that the local market keeps the wine near the register, so in addition to picking up a pint of mint chocolate cookie ice cream, I bought this pink pinot grigio from Butterfly Kiss.

I'm trying to figure out if this bottle is supposed to be marketed toward women - the pink bottle and giant butterfly are really my only evidence.  As for color, the wine is darker than many rosés that I've had (which look very similar to the color of grapefruit juice) -- I would even go so far as to call this wine a light red.   When I opened the bottle, I immediately smelled raspberry...and not much else.  It's much sweeter than a standard pinot grigio and tastes of summer fruit (mostly raspberry).  It's not as crisp as a standard pinot grigio, which I enjoyed.

All told, I'd buy it again.  And, I think it could be a very nice introduction for an uninitiated wine drinker.